Pack’n GREEN

Hi, I’m Zita
…and I specialize in innovation project management, BRAND and BUSINESS development with a strong focus on strategic planning and sustainability-driven innovations.

I’ve had the pleasure (and occasional headache) of working on national / international product development, R&D, and innovation projects, aligning cross-functional teams, coordinating technical and commercial priorities, and driving complex ideas from early concept through pilot validation to market readiness -from idea to end consumer.

My toolkit includes innovation pipeline management, market analysis, brand positioning, strategic planning, and translating technical development into clear business value propositions.  I integrate sustainability into innovation processes – focusing on smart material choices, eco-design opportunities, and identifying industrial symbiosis pathways – while making sure that environmental ambition is supported by solid project structure and execution (because greenwashing helps no one).

I lead with vision and a sprinkle of humor, helping teams stay focused on milestones, timelines, and deliverables while continuously adapting to evolving project scope, partnership dynamics, and industry trends.

Did you know? (Of course you did…) Managing an innovation project without clear deliverables is basically like running an experiment without a control sample. It might feel creative, but you’ll never really know what worked and what didn’t. It’s a good reminder that structure is just as important as creativity when you’re trying to bring something new and sustainable into the world.