FOCUSING ON
#sustainable strategic consulting
#(inter)national brand development
#greenwashing free communication
#sustainable packaging
Hi, I’m Zita
…and I specialize in BRAND and BUSINESS development with a strong focus on sustainability and STRATEGIG planning. I’ve had the pleasure (and occasional headache) of working on INTERNATIONAL brand development projects, boosting brand visibility and driving business growth across various markets. My toolkit includes market ANALYSIS, brand positioning, strategic PLANNING, and crafting marketing campaigns that resonate globally.
Sustainability is my JAM. I integrate eco-friendly practices into business strategies, focusing on SMART and INNOVATIVE material choices, identifying products and service eco-design opportunities, and pinpointing waste reduction and industrial symbiosis opportunities. And let me tell you, nothing grinds my gears more than greenwashing. Genuine sustainability is the name of the game, and I’m here to PLAY it right.
I lead with VISION and a sprinkle of humor, INSPIRING teams to achieve ambitious GOALS and continuously adapt to industry trends.
… One time, I convinced an entire boardroom that coming to work dressed LESS—promoting sustainable fashion—was as crucial as quarterly profits. It got everyone’s attention, made us LAUGH, and helped us UNDERSTAND the sustainability principle that less is more.
So, if you’re looking for someone who can juggle brand growth, strategic planning, and sustainability (all while keeping things light), lets connect!
Zita Markevičiūtė / 馬希妲
green@packingreen.eu
(LT)+370 685 17113
Line ID zitamark
Pack’n GREEN – strategic consulting, (inter)national brand development and integrated marketing communication with a strong sense of #sustainability
Business, messages, values, services, products – all can be packed in the most efficient and sustainable way
P.S.
In cooperation with kaunas university of technology Centre for Packaging Innovations and Research, Pack’n GREEN is developing sustainable packaging project
MEMBER OF Cleantech Cluster Lithuania
• Pack’n GREEN became the national finalist in European Institute of Innovation & Technology (EIT) Food Innovation Prizes 2020 competition
• Pack’n GREEN became the winner of the second place in the national finals and the finalist in European final of Green business idea competition Climate Launchpad 2020
• Pack’n GREEN became a finalists for SDG12 Responsible Consumption & Production of the Global Talent Award 2023