We live in a very interesting transformation period where traditional linear economy is still cost-effective but becomes boring and immature. At the same time circular economy and sustainable approach become not only trendy, but create extra value and are the key conditions for long term strategic planning.

So in case of starting a new businesses, developing existing ones or/and creating sales and marketing strategies, rational thinking just simply can’t ignore sustainability and circular economy approach. Being linear is like being old fashion… convenient but inopportune